Every drop of our water comes from natural sources, including sandstone aquifers, the River Severn and the Blithfield Reservoir.
As summers get hotter and drier, these sources are under serious pressure. Staffordshire is now one of the UK's most water-stressed regions. The good news? A few small changes at home make a genuinely big difference.
| Signature move: The 4-minute shower and run |
Performance stats: Litres saved p/a: 15,000 (180 hot baths) Baths avoided: 180 Personal best: 3 mins 47 secs |
| Signature move The hosepipe to watering can swap |
Performance stats: Litres saved p/a: 10,000 (40,000 cups of tea) Plants thriving: 52 Personal best: 2.3 cans |
| Signature move: The full drum laundry cycle |
Performance stats: Litres saved p/a: 5,000 (100 extra wash cycles) Avg. items per load: 32 Personal best: 47 items |
| Signature move: The brush on, tap off flow stopper |
Performance stats: Litres saved p/a: 9,000 (36,000 cups of water) Taps defeated: 730 Personal best: 365-day no-flow streak |
| Signature move: The no-hose car wash |
Performance stats: Litres saved p/a: 8,000 (4,700 kettles) Cars washed & waxed: 36 Personal best: 2 buckets |
| Signature move: The sealed sink plate scrub |
Performance stats: Litres saved p/a: 8,500 (850 sinks of water) Kitchens cleaned: 1,095 Personal best: 1 sink, 40 plates |
What we’re doing
We tackle leaks head-on. Our engineers are out around the clock, finding and fixing before most people know there's even an issue. We're also investing £80 million to cut leaks by 20% before 2030, saving 10.8 million litres a day.
That's our move. And the champions on this page are making theirs. Together, we achieve far more than we can alone.
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